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Social Gaming: The Solution to the Modern Loneliness Epidemic

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Social Gaming: The Solution to the Modern Loneliness Epidemic

Online gaming provides a platform for human connection when it's needed most.

Everyrealm
Dec 9, 2022
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Social Gaming: The Solution to the Modern Loneliness Epidemic

everyrealm.substack.com

Americans are lonelier than ever – and social video games provide much needed relief. The average American spent only 10 hours a week with friends in 2021 compared to 15 a decade prior. Younger generations are turning to video games over traditional social media platforms to fill this social void.

Fortnite CHAPTER 4 has LEAKED! - YouTube

The Rise of Social Gaming 

We see social gaming as one key way to tackle the modern loneliness problem. The user growth of this industry speaks for itself:

  • On Twitch, the game streaming platform with over 30 million daily active users, “Just Chatting” is consistently a top channel despite not focusing on any actual gameplay.

  • In November 2022, Roblox – a top social game among kids and teens – reported daily active user growth of 24% compared to the previous year.

  • Fortnite grew to 400 million users in 2021 up from 350 million in 2020, and is projected to continue that pace this year.

  • Epic Games is doubling down here on user-generated content (UGC) – they are working on a Fortnite game editor that allows creators to monetize their work to be released in January 2023.

Games Must Be Fun First

Gamers, especially younger generations, crave a casual social experience, not a cut throat competition. There will always be a niche for difficult-to-master games that reward countless hours spent training, but true network effects are built on a sense of community, not competition. 

It’s no mystery why social games like Roblox and Fortnite continue to lap the competition – they offer an antidote to an increasingly isolated world. For brands and publishers, the lesson is clear – to curb the loneliness trend, digital entertainment needs to become more socially capable. 


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📰 In Other News

If you want to learn more about the social gaming industry, check out some of these articles:

  • NFT Investor Animoca Brands to Start $2B Metaverse Fund: Report

  • Kids Don't Want Cash Anymore–They Want 'Robux'

  • How Gaming Platforms Are Driving Social Connection

  • Apple Loses Top Interactive Media Group Exec of 14 years to Roblox

  • How Roblox Built a Hiring Test That Feels Like a Video Game

  • Investors Cool on 'Anti-Sexy' Esports

  • Fortnite’s Latest Live Event Was Its Strangest Yet

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