Runway to the Metaverse - NYFW 2022
Runway to the Metaverse - NYFW 2022
Fashion powerhouses like Tommy Hilfiger move beyond the physical and into the metaverse at New York Fashion Week this year, alongside designers including Jonathan Simkhai, Crosby Studios, Joseph Altuz
“Digital fashion doesn’t need to be limited to Web3 and only exist virtually, but to live outside of it - on people, around us, in public, in social media, and in concept spaces…”
George Yashin, CEO, ZERO10
The fashion world has its sights set squarely on ushering in a new phygital era of fashion. It’s been 6 months since Everyrealm premiered Metaverse Fashion Week with Jonathan Simkhai, and the world of digital fashion has only heated up since then.
With New York Fashion Week kicking off tomorrow, here’s what to watch out for in this exciting new space.
See Now, Buy Now
After a 3-year hiatus, Tommy Hilfiger will return to the runway with an immersive ‘phygital’ show. Hilfiger’s "See Now Buy Now" will couple an IRL (in real life) Brooklyn show and a Roblox live stream. All of Roblox’s 50 million users will be able to see avatars decked out in Hilfiger in a virtual NYC, and be able to buy exclusive digital products.
Tommy Hilfiger follows the footsteps of Jonathan Simkhai from last season’s NYFW. The latter partnered with Everyrealm at Metaverse Fashion Week a day prior to the season’s physical show. Simkhai happens to be one of the five artists launching digital NFT keys at this years fashion week that give exclusive access to hyperlimited drops and in-person events.
A ‘Clothing-Less’ Metaverse Concept Store
Crosby Studio’s founder Harry Nuriev says: “I love to work within the digital realm, but then translate a part of it into the physical world, as human interaction is important for me…”
He’s partnering with global AR platform ZERO10 to create the "physical entrance to the metaverse" with a pop-up concept store in Soho, featuring five 90s game-themed digital fashion pieces. The “disappearing pant” limited-edition NFTs can be virtually tried on and boast effects such as vanishing prints.
Digital fashion is bringing the metaverse experience into the physical world. As visitors experiment with content creation virtually while drinking bubble tea together IRL, community interaction will thrive.
More ways to dive into the metaverse at NYFW:
Check out PUMA’s new metaverse website experience, complete with NFTs and unique community activations.
Head to floor 69 of the World Trade Center for panel discussions by Nolcha Shows. The latest in tech patents, AR in fashion, and on-site Web3 activations will be presented.
Check out ‘Dour Fits,’ a new blockchain-based fashion game playable by owners of Dour Fits NFTs; the game is launching to coincide with the NYFW.
‘Keys’ for fashion week access
Five NYFW designers are partnering with Afterpay on limited-edition NFTs called ‘The Keys to New York Fashion Week.’
Each NFT is a phygital collectible and offers experiential elements unlocking access at NYFW.
Jonathan Simkhai’s NFT offers a meet and greet shopping experience and signed sketches from his S/S23 collection. Kim Shui’s NFTs provide access to the fashion show and afterparty. Along the same lines, owners of Prada’s Timecapsule NFTs have invites for Prada’s September show at Milan Fashion Week.
🌴 Big News for Fantasy Islands 100 Holders
The Sandbox Alpha Season 3 is underway and we have something special planned for Fantasy Islands 100 holders! Fantasy Islands is the first-ever master-planned private island community in the metaverse.
All members of the Fantasy Islands 100 community will be eligible to receive 1 Alpha Pass, which will unlock the ability to earn SAND during the current Alpha Season. Holders will be able to explore the Sandbox metaverse, play quests, compete in events, and get rewarded while doing so! There will be a snapshot on September 14th at 12PM EST.
Learn more about Fantasy Islands by signing up for our email list and following us on Twitter.
🧑🏫 Back to School with Realm Academy
It’s that time of year again! We’re offering 25% off Realm Academy’s self-service modules through the end of September in honor of the new school year. All you need to do is enter the code “BACK2SCHOOL” at checkout.
Join the Realm Academy community and become an expert in the metaverse and Web 3.0 with our Intro to Blockchain, Metaverse Foundations, and Advanced Topics in Web 3.0 courses.
🎮 $MMG Whitelist Registration Is Now Open
Method MetaGuild – our blockchain gaming guild – is launching a token offering and have now opened registration for potential purchasers to receive early access and discounted pricing. Learn more at the MMG website.
👂Listen
The Korean Entertainment industry is estimated to be worth around $30 billion. Bands like BTS sell out stadiums across the globe including in the US. BLACKPINK, a K-Pop girl group, recently won the first ever ‘Best Metaverse Performance’ award at the MTV VMAs.
This week's episode of the Welcome to the Metaverse podcast focuses on a project called Anicube, which is bringing K-Pop artists, fans, and culture into the metaverse. Anicube is a joint venture between Cube Entertainment and Animoca Brands, who are one of the biggest success stories in this space.
👩🎓 Learn:
Metaverse Architecture: 5 Trends
Tyler Hobbs’ Fidenza and the Rise of Generative Art
Top Places to See Art in the Metaverse
👀 Top Metaverse Stories
Ready Player Me, Vogue, and metaverse platform Spatial all teamed up to launch Vogue’s New World immersive avatar experience. It’s easy and free to check out the space, just make sure you’re not on mobile for the optimal presentation.
The World of Women NFT community partnered with Jadu AVAs to bring their avatars to life with AR.
RTFKT, creators of the Clone X collection who were recently acquired by Nike, gave us a sneak peak at their new avatar customization app, INVTRY, built in Unreal Engine 5.
Digital avatar startup Genies, known for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.”
📰 Other industry news:
BLACKPINK wins best metaverse performance at VMAs
Frida Kahlo art finds permanent home in the metaverse
CFDA Will Mark 60 Years via Metaverse Exhibit, NFTs
Kate Spade is selling its latest bags in the metaverse
Hong Kong-based Digital Fashion Program FabriX is hosting its first designer showcase
Premium subscribers this week get access to our “Metaverse to Watch” section, this time focusing on top fashion projects in the space. 👇
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